Name: Jason Wenig, Owner & President
Company: The Creative Workshop
Location: Dania Beach, FL
Jason Wenig is Owner and President of The Creative Workshop, one of the top restorers of classic cars and builders of custom vehicles in the Country and Executive Director of the Motorcar Cavalcade Concours d’Elegance, located in Aventura/Miami, Florida.
Wenig is a lifelong passionate car aficionado who began his professional car career in an executive position at a New York City based car-specific internet start-up company in the 1990’s. He eventually left the e-commerce company to fulfill a lifelong dream of working with cars. In 2002, he purchased a historic barn (built in the 1930’s) in Dania Beach, Florida and began formal operations of The Creative Workshop.
Creative is known for and regularly entrusted with the restoration and care of rare, exotic and prototype vehicles. In addition to restoration of historically significant cars, Creative also wears the hat of customizer and coachbuilder – having designed and built many bespoke cars for Clients.
True to the name of his company – Creativity reigns supreme – with a diverse group of cars entrusted to them as well as eclectic projects, such as the coachbuilt, Brass-Era inspired eCarriage – the first fully electric, lithium-Ion powered antique tour vehicle for New York City.
Cars built by Creative have been invited to and have won awards at most major Concours events across the country and world – such as Pebble Beach, Amelia Island, Concorso d’Eleganza Villa d’Este, Cavallino, Mille Miglia and many more.
Wenig and his company are regularly featured in magazines and on TV and radio – and have garnered critical coverage from publications such as: Sports Car Market, Autoweek, Octane, Hemmings, Vintage Motorsport, Forbes, Jalopnik, BusinessWeek, Car & Driver, Wall Street Journal, Autoblog, Miami Herald, Men’s Journal and many more. On TV and radio, coverage has come from: Chasing Classic Cars, My Classic Car, Collier Automedia, Cars Yeah!, Discovery Daily Planet, Motor Trend Radio, NBC News, Fox News and blogs worldwide, to name just a few.
In 2018, Motortrend Channel (part of the Discovery Network) embedded a film crew with Wenig and company – following the forensic restoration of the last 1921 Kissel Gold Bug extant – providing an inside perspective of top Concours level restoration as well as the showing of the car “on the lawn” at the Pebble Beach Concours – with the car ultimately taking Best in Class. The feature, Long Road to Monterey, was co-marketed along with the Concours, along with live broadcasts with Jason from the event. The show aired on-demand in segments and as both a 2-hour and 1-hour special on National TV.
Wenig is a member of many automotive associations, clubs and groups, including the Society of Automotive Historians (SAH), Antique Automobile Club of America (AACA), the Classic Car Club of America (CCCA), the Specialty Equipment Manufacturers Association (SEMA) and the Automotive Restoration Market Association (ARMO), as well as numerous marque-specific clubs and affiliations.
He was also an invited speaker and honorary member of the famed Madison Avenue Sports Car Driving and Chowder Society and is a passionate contributor to the RPM Foundation – helping further the development of future automotive craftsmen.
Wenig is a contributing writer in the books “Guide to British Sports Cars” and “Mercedes W113, The Complete Story”, and has spoken at schools, hosted educational tours for school children, conducted seminars and symposiums to c-suite collectors, financial firms and community business groups.
He also sponsors and supports the Florida International University Formula SAE team and has been a judge and consultant for numerous Concours and car related events over the years, including the Amelia Island Concours, Boca Raton Concours, Lake Mirror Concours, Miami Concours and others.
Wenig was awarded a “Top 20 Auto Restorers” recognition by Sports Car Market Magazine in 2018 and the “Master Craftsman Award”, by the America’s Automotive Trust, for outstanding contributions to preserving America’s automotive heritage in 2019. In 2022, he was awarded the RPM Foundation Restorer’s award, which honors the artists, craftspeople, and historians who restore vintage vehicles.
In 2021, Jason partnered with the Warren Henry Auto Group and took on the role of Executive Director of a new Concours d’Elegance – Motorcar Cavalcade – which launched in January 2022 to critical acclaim. The event, now in its 2nd year, is a major Concours that celebrates the art and evolution of the automobile in a unique, unprecedented way.
Wenig, born and raised in New York, has an undergraduate degree in psychology from Syracuse University and a Master’s degree in marketing from Baruch College, Zicklin School of Business in New York City. He is married with two children and lives in Ft. Lauderdale, Fla. Besides his passionate car career, he is an accomplished sailor, having raced for nearly a decade in the America’s Cup classic league. In August of 2001, he was part of the team that won the world championship in Cowes, Isle of Wight (UK), aboard the 1980 America’s Cup-winning boat Freedom.